As part of the Memorandum of Understanding between the National and Green parties, the Ministry of Health has been developing proposals for a natural health products scheme to regulate such products on the New Zealand market. To kick this process off the ministry has produced a consultation paper setting out high-level proposals for the scheme and called for submissions on it. The NZ Skeptics were among those who sent in a submission in time for the closing date on 17 May. Vicki Hyde and Michelle Coffey were the principle authors, with contributions from several other society members.
In general, the NZ Skeptics support the scope, purpose and principles of the proposed legislation. We think it’s important that the industry has some regulatory oversight to support consumer protection, particularly in the area of claims and proof of efficacy, as well as safety, marketing material and labelling. The use of terms such as ‘natural’ concerns us as it is used to imply benign, which is not a supportable claim.
In addition we are concerned that there appears to be very little in the way of supervisory oversight or quality control in this industry, particularly with regard to imported products. This is potentially of major concern as, on the rare occasion when such checks have been made, product quality has been found to be severely compromised.
Some ‘natural health products’ have been found to have significant levels of contaminants such as heavy metals, or to contain pharmaceutical products, such as viagra and paracetamol, deliberately introduced to give the product a measurable effect not obtainable from the ‘natural’ products.
We believe that informed choice for the consumer is critical in this area, as in all areas relating to health. Labelling requirements need to be clearly defined to ensure that the natural health industry does not use archaic, misleading or inappropriate terminology to boost its claims to the detriment of consumer understanding.
Also, the definition of ‘natural health product’ needs careful deliberation. This industry has been seen in the past as quick to claim any and all modalities that suit their business. ‘Natural health’ should be regarded as a marketing term, not a scientific one. The extension of this business into ‘synthetic equivalents’ gives this industry even more scope for misleading consumers (cf the claims of BZP as providing a ‘herbal’ high).
There is a link to the full submission on the NZ Skeptics home page (www.skeptics.org.nz).